As we land on the one-year anniversary of Google implementing mobile-first indexing I thought it would only be appropriate to reflect on the past year and what that has meant from a digital marketing standpoint. Did Google’s implementation of mobile-first indexing resurrect the dinosaurs? No. Did it shake up the ...
Two-Steps to Ensure Google knows your Website Google Search gives convenient answers and information to its users is through a specific process. This SEO process is called Indexing. It allows Google to understand the content, relevancy, and importance of any page within a website. I consider the management of this ...
What that Means and What You Should Do [caption id="attachment_3229" align="alignleft" width="300"] Photo credit: mikogo / Foter / CC BY[/caption] A few weeks ago, we blogged about the real-world reasons to make your site responsive. Here’s one more: Google is splitting its search index and prioritizing mobile search over desktop. ...
Google rolled out mobile-first indexing in 2018 as part of an effort to prevent issues caused by websites with mobile and desktop versions that were drastically different. The goal was to provide mobile users with search results that are more relevant. Prior to this change, Google used the desktop version ...
Until this past March, Google’s bots crawled, indexed and ranked sites based on the desktop version. Now that has all changed and the search engine first uses the mobile version of a website for indexing and to determine search rankings. The purpose of this “mobile-first” indexing update is to provide ...
Every minute of every day, bots are crawling the internet and indexing every single website. The internet is obviously a vast place, and that means there’s a lot of websites getting crawled and indexed on the daily. Have you ever stopped to consider how a crawl budget could be impacting your website? ...
A robots.txt is a text file that instructs web robots on how to crawl pages on a website. The robots.txt file belongs to the robots exclusion protocol (REP), which is a group of web standards that oversee how robots crawl the web, including accessing and indexing content. The robots.txt indicates ...
The speed at which your website loads is the absolute first impression you make on a user, and it lays the foundation for how they interact with your site. And with slow page speed, you may lose that user and potential sale in just a few seconds. Think of your ...
SEO, or Search Engine Optimization, is a phrase you have probably heard bouncing around all corners of the internet. You may have been confused by what those three letters meant or why everyone keeps telling you it will help your business. Don’t worry; we’re here to help. The Basics of ...
If we’ve said it once, we’ve said it a thousand times: quality content is a key factor in the success of your company’s website and, by extension, the success of your company itself. Now, thanks to the good people at Acrolinx, there’s actual, quantifiable data that shows just how true ...
Alright, we're back with Part 2 of the B2B SEO Strategy Guide. Last time (B2B SEO Strategy: Part 1) we talked about how to pick good keywords: run a PPC campaign and pick the terms that drive revenue, not just clicks. This time, we're going to talk about how you ...
Mobile traffic has been consistently rising and takes up around 50% of Google searches each month. That is a lot of traffic that you should optimize your website for! Nowadays, just having a website isn’t enough to grow your business. Your site also needs optimizations and improvements to make your ...
Have you ever visited a website and it takes forever to load? I think it’s safe to say we have all experienced the slow, snail like speed of some websites. When I encounter one of those slow websites I typically bounce if it’s not loading within a few seconds because ...
If your company isn’t blogging, now is the time to start! Recently, while researching the effectiveness of blogging, I came across a statistic that stood out to me: Companies that blog saw a 55% increase in web visitors. An increase in visitors means more leads and sales and who doesn’t ...
[caption id="attachment_3105" align="aligncenter" width="276"] Panda is gunning for sites with thin content. Photo credit: Nelson Minar / Foter / CC BY-SA[/caption] Google's Algorithm updates and its cutesy sidekick, the Panda, which first appeared as long ago as winter 2011, go together like Kenny and Dolly. This latest roll out of ...
Each month we work diligently to keep your website up to date with Google’s stringent requirements. We heavily rely on the tools and information Google provides us to accomplish that task. So, when Google loses data, and then potentially punishes you for that lost data, it is undoubtedly frustrating. Here’s ...
[caption id="attachment_2938" align="aligncenter" width="292"] Is your site hungry for traffic? Feed it with eye-catching, relevant images.[/caption] Adding images to a webpage or blog is an important way to attract users to your site. While there is a whole lot of truth behind the "a picture is worth 1,000 words" cliche, ...
Why are Internal Links important? Internal linking connects one page on a website to a different page on the same website. They enhance the user experience by aiding in website navigation, prolonging time users spend on the site by linking related topics. This leads to a better experience and thereby ...
Search Engine Optimization (SEO) is an important and foundational piece of any digital marketing strategy. In simple terms, the purpose of SEO is to make sure the website appeals to search engines and therefore ranks higher in search engine results pages (SERPs). The result of good SEO is an increase ...
Studies have shown that people decide whether or not to stay on your site within the first 10 seconds. In the past, there wasn’t much overlap between designing a website and optimizing it for search engines. Web designers and search engine marketers alike, often can easily get caught up in ...
